Digital Print Is The Production Costs For A Given Run Length Compared To The Analog Alternative

November 26, 2024

“The predominant issue with digital print is the production costs for a given run length compared to the analog alternative. For digital to win more broadly, it must look beyond just consumables cost and look at reducing overall value chain costs including running costs, maintenance, capital, useful life, and any other steps or parts that can be streamlined. Digital print, in general, has a big problem with amortization of the overall solutions supporting capital and infrastructure required. Certainly, for parts of the market already identified [high-quality graphics, samples, mock-ups, displays, short run, large format, double-sided print, and supply chain efficiency including turn-around time], digital print can work and add value. However, to get at the larger volume of work, digital must either add new value and/or improve cost structure to compete with optimized analog processes,” said Robert Seay, VP of digital print strategy and growth, Georgia-Pacific, a major corrugated and cartonboard converter and supplier to CPGs, brand owners, and FMCGs. “It is encouraging to see there is a next generation of solutions being developed that will hopefully help make some of the necessary improvements to expand the segments of the market where digital can add value. With these solutions, they are addressing the broader value chain, reducing steps, and improving overall economics rather than just addressing print.”

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