Cosmetic packaging color design should be based on female consumer psychology

Liyang factory accept customized different kinds of cosmetic box, such as mailer box, magnetic box, lip gloss box, eyelash box, eyeshadow palette box,skin care packaging box and so on.

[China Packaging Network News] In today, the cosmetics market is a consumer market full of great potential, in order to have more business opportunities and profits, companies must stand out in a number of brand competition, the corresponding cosmetics packaging is to attract female consumers The first pass of the eye, the color is exactly the key to this pass. Therefore, in cosmetics packaging design, we should make full use of the color association characteristics to attract female consumers.

1. To be good at using the color to bring the beauty of the female experience to meet the beauty of beauty. Everyone has a heart of beauty, especially female consumers, whose beauty is more prominent. The color design of cosmetics should aim at the different color preferences of consumers of different ages, and fully satisfy their beauty. For young women's cosmetics, color should be fresh, lively, to fully reflect the vitality and health of young people. Such as Yaqian Aloe Vera moisturizing cream, its green green packaging is fresh and natural, full of vitality, and is vulnerable to young girls. For middle-aged and elderly consumers, the color should be stable and elegant. They have higher requirements on the quality of products, and they also pay more attention to brand consumption. Such as SK-II's various elite products, the Chinese red as the main color, not only reflects the traditional Chinese atmosphere, but also gives a noble feeling, but also full of vitality, so that many women believe that this product is nourishing the skin The performance of keeping the skin young is outstanding.

2. According to the positioning of the product sales class to choose colors, to meet the women's sense of superiority and vanity. Different brands of cosmetics have different positioning groups, and the difference in the selling price of products is also great. Cosmetics suitable for consumption by the masses can meet the needs of consumers of different ages with rich colors in the same package. Such as Dabao series of products in the packaging of pink, green, blue, purple, black, gold and other colors with a clever mix of clean lines but rich colors. The consumers of high-end cosmetics are mainly women with good economic conditions. Relatively speaking, they have a strong sense of superiority and vanity. They should show their nobleness and value for money through color and meet the psychological needs of this group. Such as Amore Era series products, decorated with gold. In the Chinese concept, gold has a supreme meaning. The use of gold can fully show the high quality and honorable status of the product. Ino crystal horny series products use purple bottles, the elegant, noble feeling of natural distribution, so that owners have obtained a greater psychological satisfaction.

3. Pay attention to the color design of color cosmetics to highlight the personality and value of women. Products such as moisturizers, whitening creams, foundations, and sunscreens can only meet the basic skin care needs of female consumers. If you want to highlight your personality, makeup is essential. Different make-ups can give people different psychological feelings. They can be pure, lovely, fresh and elegant, and they can be sexy and intelligent. Therefore, the color design of makeup packaging not only gives women consumers the feeling of beauty, but also brings them rich associations about personality and value.

According to the editor of China Packaging Network, packaging is the “outerwear” of cosmetics. These “clothes” designed to appeal to female consumers, but the most important thing is the quality of cosmetics. Therefore, cosmetics manufacturers must be "shows outside the Huizhong" before it is possible to gain a firm foothold in the highly competitive cosmetics industry!